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Novus International
About Novus
Part: 01
Part: 02
Part: 03
About this Report
Part: 04

Why is Knowledge Sharing a Key to Prosperity?

Sharing knowledge is a core element of the Novus sustainability approach. We believe that the global and local solutions required for sustainable agriculture and improved global food security and nutrition require the open exchange and collaboration of the broadest spectrum of industry players, producers, integrators, suppliers, academics, regulators and also our future generation of researchers and leaders in sustainable agriculture knowledge and practice. Novus strives, in every market in which it operates, to share knowledge, engage local experts and practitioners in discussion and joint development of innovative solutions. Hosting, sponsorship and participation in industry events, delivering speeches and science-based research results, bringing experts together from all over the world to engage in dialog, publishing papers in professional journals, sharing informative videos and educating farmers in relevant, affordable and advanced agricultural practices are the ways in which Novus advances knowledge to advance global sustainability. This section highlights just a small selection of the events Novus hosted, sponsored or participated in during 2011. 

A Nice Day (painting on rice paper) by Zhou Renkang China

Temple Grandin and Thad Simons at the St. Louis Zoo for
University Day, 2011.
Temple Grandin and Thad Simons at the St. Louis Zoo
for University Day, 2011.

Novus Second Annual University Day

In July 2011, Novus hosted its second annual Novus University Day at the St. Louis Zoo, focused on Fostering Welfare in Livestock Production. The day-long event, attended by Novus employees from around the world, industry experts and Novus affiliates, friends and families, provided a neutral forum for six nationally recognized experts to discuss the innovative solutions being developed by academia and industry to address the issues and public perceptions about the handling and treatment of livestock by today's producers. The event also included a private screening of the EMMY Award-winning HBO film "Temple Grandin," followed by a panel discussion led by Dr. Temple Grandin, Professor of Animal Science at Colorado State University and a renowned world expert in animal handling and care.

In general, as an approach, Novus maintains partnership with a wide range of universities in the U.S. and all over the world to share and develop knowledge as well as collaborate on research and trials. This has proven to be a highly successful way of creating and sharing knowledge. A selection of the U.S. and Canadian universities that Novus maintains a relationship with includes:

  • Cornell University
  • University of Illinois
  • Montana State University
  • University of Missouri
  • Iowa State University
  • University of Minnesota
  • Purdue University
  • University of Kentucky
  • Michigan State University
  • North Carolina State University
  • University of Arkansas
  • Texas A&M University
  • University of Georgia
  • University of Alberta
  • University of Sasketchewan

Other universities around the world are mentioned in different sections of this report.

Collaborating for Animal Health in Africa

In August 2011, Novus partnered to help sponsor the first-ever Symposium on Ethnoveterinary Medicine and the use of botanical and herbal medicines for animal health applications held in Nairobi, Kenya. The symposium was cosponsored by the Natural Products Research Network for East and Central Africa (NAPRECA) and the Association for African Medicinal Plants Standards (AAMPS). Novus President and CEO, Thad Simons, addressed the audience that was composed of government, academia, NGOs and agro-industry representatives. The symposium served to heighten awareness for innovative animal health improvement opportunities.

Attendees of the Symposium on Ethnoveterinary Medicine in Kenya.
Attendees of the Symposium on Ethnoveterinary Medicine in Kenya.

Novus Third Annual Science Day

Novus hosted our third annual Science Day, which brought together an esteemed group of industry leaders and professors for a day of interactive discussion and dialogue at Novus HQ. In 2011, the Science Day focused on innovative opportunities in animal and human nutrition. Attendees engaged in conversations to discuss sustainability, innovative marketing and social networking, and strategies for health and nutrition.

Improving Poultry Production and Profitability in Asia

At Novus, we focus on issues that matter to our customers. Challenges customers face can come from many directions: economic, environmental, competitive, regulatory and consumer demands. With the ever growing poultry population and the needs this creates, it is essential for the poultry industry to exploit the genetic potential of birds.The Technical Meets served as platforms to address customers' challenges in increasing sustainable poultry production and to discuss Novus solutions, focusing on improving the efficiency of livestock production while moderating the cost of production and recognizing that only an integrated approach will make a clear, sustainable economic difference to our customers.

Novus Technical Meets on "Improving Poultry Production and Profitability" were held in July 2011 in Kathmandu, Nepal and in December 2011 in Panipat, India. Executives from the poultry industry participated in the meets throughout the entire spectrum, including poultry integrators, feed millers, technical consultants and farmers. The key topics discussed in these technical meets were pathogen control program(s); gut health improvement program(s); feed cost reduction programs and strategic trace mineral nutrition.

Food Safety Training in China

Once again, for the third year running, Novus participated in the Joint Industry China Food Safety Training for Small and Medium Sized Food Enterprises (JICFST), held by the Bor S. Luh Food Safety Research Centre of Shanghai Jiaotong University. Novus is one of the several corporate sponsors of this important event which is pivotal in helping producers, including Novus customers, navigate safety regulations and practical safety issues and ensure good safety process. Dr. Kuowei Ssu from the Novus Technical Team gave a presentation on "Feed Hygiene: Critical for Success from Farm to Fork."

A Chinese Tradition — the Swine Road Show

In April 2011, the Novus Swine Road Show launched in Guangzhou and made six stops throughout China. In addition to an in-house seminar for key customers, the Road Show held four public symposiums in Guangzhou, Wuzhen, Qingdao and Nanchang. In Nanchang alone, over 300 delegates attended the symposium, while hundreds of customers, academics, NGOs and business representatives attended each of the other meetings. With nutrition and feed quality remaining central areas of focus for producers, Novus experts shared their sciencebased findings and field experience while external experts offered additional insights. For example, Dr. Gary Allee, a Professor of Animal Science, University of Missouri, demonstrated an analysis of alternative ingredients for swine feed in North America in the hope that the Chinese producers could benefit from their practices. Dr. Joe D. Hancock, Ph.D. from Kansas State University, presented his views on feed processing to maximize animal health and performance. Dr. Chris Knight, Senior VP Research & Development at Novus, focused on the concept of oxidative balance, offering solutions for combating oxidative stress in swine.

Promoting Dairy Nutrition in China

The Novus International Dairy Nutrition Symposium was held in Hefei and Beijing in June 2011, with over 200 attendees at each session. Novus experts were on hand to share knowledge: Dr. James Ferguson explained how nutrition impacts the cow reproductive process and key points of farm efficiency; Dr. Mercedes Vázquez-Añón talked about oxidative stress remission and offered a comprehensive solution based on dietary antioxidants; Dr. Paul William Cardozo Salazar summarized the results of the impact of plant extracts on rumen fermentation, including the unique advantage of garlic oil and cinnamaldehyde on rumen energy utilization and protein improvement; and Dr. Jan Van Eys introduced several research findings relating to dairy roughage digestion and heat stress relief.

Novus Support for the 2011 China Feed Expo

The 2011 China Feed Expo was held in April 2011 in Nanchang, attracting 500 domestic companies and delegations from the U.S., Germany, France, Britain, Japan and more than 20 other countries and regions. The Expo presented 1,500 booths, the highest number ever in the history of the Expo. Novus displayed an attractive new booth with Novus Best Solution as its theme, highlighting solutions for swine, poultry, and ruminant species. Hundreds of visitors to the booth were able to engage with senior Novus Executives and discuss sustainable agriculture issues and solutions.

Novus employees pose in front of the China Feed Expo booth.
Novus employees pose in front of the China Feed Expo booth.

First Novus Dairy Nutrition Meet in India

The first "Novus Dairy Nutrition Meet" was conducted by Novus in India in order to facilitate discussion and exchange of views among industry experts, solution providers and end-users regarding dairy industry concerns and possible practical interventions. The dairy business in India is undergoing a constant process of change towards modernization, while absorbing pressures related to productivity losses and reproduction, high maintenance and production costs, and spiking feed ingredient prices. The timing of this event, organized in Pune, the epicenter of the modern dairy business in India, was therefore welcomed by attendees, which included organized dairy farmers, cattle feed millers, dairy consultants, nutritionists, the policy makers and input suppliers.

During the event, participants heard from Dr. Vaibhav Nagpal, Novus Sales Director for South Asia, and Samson Li, Novus's Executive Director for Asia Pacific, and two external experts, Dr. Tilak Dhiman, a prominent Dairy Consultant from the U.S., and Dr. V. J. Sidhaye, a leading Dairy Consultant from Pune.

Dr. Tilak Dhiman reviewed advances in the management and nutrition of dairy cattle and their practical applications to improve the profitability of dairy business in India, emphasizing the reduction of maintenance feed cost through improved nutrition and feeding practices, and recommending the use of chelated organic trace minerals and antioxidants for better fertility, disease resistance and to alleviate environmental and production-related stresses. Dr. V. J. Sidhaye shared his experience relating to fertility management and offered advice on improving the profitability of the dairy business with better reproductive management.

All participants were delighted with the opportunity to learn, share and discuss the issues most important for their business and all gained insights for more sustainable agriculture solutions within their own operations.

Promoting Poultry Health in Taiwan

At the Asia Pacific Poultry Conference (APPC), organized by World Poultry Science Association in March 2011, Novus sponsored an APPC satellite symposium with the theme "Novus Solutions for Gut Health and Feed Optimization." The symposium was well-attended by over 100 participants from all over the world. During the symposium, Novus poultry experts engaged in one-on-one technical discussion with participating poultry customers, listening to their concerns and offering solutions. This symposium was an opportunity to showcase Novus as a specialist in chelation technology and offer a "Reduce and Replace" strategy for using Novus's MINTREX to enable farmers to be more efficient and reduce environmental impacts. Also at the APPC, Novus launched CIBENZA DP100, a revolutionary protease to optimize feed utilization in the poultry diet. Prof. Jason Shih, Professor Emeritus in the Department of Poultry Science at North Carolina State University and the inventor of CIBENZA DP100 protease enzyme, delivered a presentation on "Biofuels, Biotechnology and Agriculture" referencing his work on enzymes.

Key poultry customers from Asia with Novus personnel at the APPC Symposium
Key poultry customers from Asia with Novus personnel at the APPC Symposium.

Advancing Alternatives to Antibiotics in Korea

Two important livestock industry events from the Korea Society of Poultry Science Symposium (co-sponsored by Novus) and the BET Research Institute were held back-to-back in Seoul, Korea in May 2011. The main topics related to alternatives to antibiotics for animal production, a theme that has much relevance in the context of the Korean government commencing its statutory ban on the use of antibiotic growth promotants in livestock production. Novus's principal scientist, Dr. Julia Dibner, was invited for both events as the honorary key note speaker to talk about "Health Through Nutrition" and review global trends of antibiotic removal and replacement in animal feed. Over 200 representatives of poultry producers, feed mills, research organizations and media from all over Korea joined these two symposia.

"As a world-known poultry scientist, Julia's presence at these events has advanced Novus's presence in Korea and supports our efforts to provide value to customers with science-based solutions to the new problems they face in the local market."

Hyeon Dong Kim
Country Manager, Novus Korea

Nutrition Course for Veterinarians

In 2011, Novus sponsored the North Carolina State University (NCSU) Horse Nutrition Short Course for Veterinarians in conjunction with staff in the NCSU College of Veterinary Medicine and Animal Science Department. This course was designed to help veterinarians incorporate nutrition into their practice as a key aspect of animal preventive health. Arenus veterinarians participated in presenting information on the role of nutritional and dietary health supplements in equine nutrition, and engaged with other experts and veterinarian delegates in two days of learning and discussion on this and related subjects.

Advancing the Green Agenda in Mexico

Novus enjoys many opportunities to advance the Green Agenda and share knowledge. One example of many is Novus's participation in the Mexican government's initiative, under the leadership of President Calderon, to develop greater environmental awareness and practice. In November 2011, Novus presented at the plenary session of the Green Solutions Conference in Mexico which focused on low-carbon economy and the importance of establishing public policies in advancing a green economy.

Breeding Better in Bangalore

One of the key problems for the poultry industry is the potential for disease to impact the health of poultry, the productivity of the poultry value chain and, ultimately, the availability of wholesome, affordable food. Novus has developed On-Farm Prevention Management Programs which enable our customers to manage all points of potential pathogen introduction. Our programs combine best management practices with preventative nutritional strategies relating to pathogen control, gut health management, water quality management and feed hygiene.

In 2011, Novus hosted a series of 'Roundtables on Pathogen Control in Breeders' in India to emphasize pathogen control in breeders and help industry players understand the causes and potential solutions, in order to support increased productivity and reduced waste through the entire poultry lifecycle. The events were organized in four locations across the country – Bangalore, Hyderabad, Coimbatore and Jind. Key veterinarians, working with the poultry industry that participated in the roundtable conferences, both shared and gained new insights.

Investing in the Future of Agriculture — Novus Scholars Program

Supporting an upcoming community of agricultural students and researchers has been a key passion of the Novus research staff and a core element of our sustainability approach for the past five years. In 2007, the first Novus Scholars visited St. Louis to participate in a program to enrich their academic and personal experience and by the end of 2011, over 160 Novus Scholars had joined the community. The Novus Scholars Program currently partners with universities and organizations in China, India, Korea, Vietnam, Brazil, Canada, Kenya and the U.S. In September 2011, Novus and the Tamil Nadu Veterinary and Animal Sciences University (TANUVAS) signed a joint agreement to study the effect of animal feed enzymes in poultry, making TANUVAS the newest member of the Novus Scholars Program.

The Novus Scholars Program engages with universities to identify outstanding research students and offer them a unique opportunity to enhance their experience, knowledge and skills while advancing their sustainable agriculture research. Universities submit their proposals for candidates, every student is interviewed by Novus Managers and four are selected from each university, giving primary attention to their research proposals and the degree of fit with the Novus portfolio. Each selected scholar is invited for a two-month learning visit to Novus U.S., fully funded by Novus. In 2011, the nine visiting Novus Scholars (three females and six males) were from universities in China and Thailand.

Thad Simons, President and CEO, accepts a sixth anniversary cake presented by the Novus Scholars
Thad Simons, President and CEO, accepts a sixth anniversary cake presented by the Novus Scholars.

The learning visit includes an orientation at Novus HQ and visits to Green Acres Research Farm. Students' orientation commences at the University of Missouri with visits to the Department of Agriculture and various agricultural industries. After this first week, Novus schedules an industry tour which includes a visit to Purdue University, visits to different industries and attendance at animal science meetings or global technical meetings at Novus. Later, students work on research projects at Novus, occasionally visiting Novus customers. Each student is assigned a Novus mentor and spends at least one month working on his or her proposed research program. Novus also schedules social and cultural activities to help the students gain an appreciation of life in the U.S. At the end of the program, a final review is scheduled in which each student participates to discuss his or her learnings and overall experience with the Novus team. For most Novus Scholars, this is the first time outside of their home country and represents a significant personal experience as well as a way to advance their research skills. Most students continue on to research careers; however, one Novus Scholar is currently employed full-time by Novus in China. At the opening ceremony for the sixth birthday of the Novus Scholars in China, Novus Scholar graduates delivered a giant birthday cake and Thad Simons, Novus President and CEO, joined the Scholars in blowing out the candles and making a wish for the ongoing success of the Novus Scholars program.

Competing for Sustainability with Olin Business School

In 2011, Novus co-sponsored and judged the final round of the second annual Olin Sustainability Case Competition at Washington University's Olin Business School. The Olin Sustainability Case Competition began during the 2009-2010 academic year, providing students with a chance to learn about practical, real-world applications of corporate responsibility and sustainability concepts, and positioning them to make an impact in the world around them. Each year students write a business case and propose real solutions to real problems which have social and environmental benefits. Advancing the talent pipeline for innovation around sustainable solutions is aligned with the mission of Novus to make a clear difference in sustainably meeting the growing global need for nutrition and health.

Solutions springing from the second annual Olin Sustainability Case Competition topic, "Green Labs," promised real economic as well as environmental gains for Washington University. Twenty teams of students submitted initial proposals aimed at reducing energy use in research labs campus wide. Laboratories commonly use far more energy and water per square foot than typical office buildings due to intensive ventilation requirements and other health and safety concerns. The "Green Labs" case required competitors to focus on how to create a shift in user culture from a managerial perspective without compromising lab performance. Narrowed from the original twenty to half as many semi-finalists and then three finalists, student teams were judged on quality of problem analysis, creativity, clarity and viability of recommendations, as well as use of case facts and data. Two members of the Novus Research and Development team, Chris Knight and David Dowell, served as judges.

Novus invited the competition winner, Maria Elena Morales, to global headquarters to tour the research facilities and engage with several lab technicians and scientists. As a result of the recommendations presented, a Power Save Energy Monitor was installed in the Novus research laboratory in St. Louis.

Novus looks forward to sponsoring and judging the 2012 Olin Sustainability Case Study Competition. The topic will highlight sustainable landscaping, or "Beauty at what Cost?"

Maria Elena Morales with the team of Olin Sustainability Case Study Competition Judges in 2011
Maria Elena Morales with the team of Olin Sustainability Case Study Competition Judges in 2011.

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