We believe that the strength of our business lies in the strength of our communities. Novus
maintains a long tradition of involvement and support for the communities in which we live
and serve. During 2011, the total amount of cash donated globally by Novus for community
causes amounted to $629,665, of which 18% represented employee donations that Novus
matched on a one-for-one basis. In addition, hundreds of Novus employees volunteered for
events to support our communities. Most of our efforts focus on supporting awareness for
sustainable agriculture, food security, arts and culture and solidarity with our communities in
times of need, and include partnerships, old and new, with worthy and important organizations
that share our values and work to advance a sustainable world.
Partnerships for Sustainable Development
African Women in Agricultural Research and Development
Novus entered our second year of partnership with the African Women in
Agricultural Research and Development (AWARD) program in 2011. The
AWARD program is helping to fast-track the careers of outstanding African
women agricultural scientists and providing premier opportunities to research
specific nutrition solutions to food security issues in their home countries and
regional economic communities.
In January, we welcomed our second AWARD Research Fellow, Dr. Salome
Mutayoba, to work with our R&D group at our headquarters facility. Salome is
a poultry nutrition scientist from Tanzania whose work focuses on improving
the nutritional value and availability of affordable chicken in the diets of rural
Tanzanians. Salome's research at Novus was based on ingredients available in
Tanzania. She sent samples of the feed she developed for Tanzanian poultry
diets back to her country for testing in local conditions. Now back in Tanzania,
Salome will mentor other women scientists. She will be a role model for young
people. She plans to continue teaching and will provide consulting advice to
Tanzania's poultry production sector. For more information about the AWARD
program, see: http://awardfellowships.org.
Educating Children about Healthy Eating Habits
In 2011, Novus established a new partnership with the Progressive Agriculture Foundation® (PAF) to educate children
about healthy eating habits in an effort to help curb the growing obesity epidemic among children and adolescents.
We are working together to develop healthy lifestyle lessons that will be provided through the Progressive Agriculture
Safety Day® program and will enable rural communities to find ways to have a healthier school lunch program for rural
youth. The Progressive Agriculture Safety Day program is the largest rural safety and health education program for
children in North America and a program of the Progressive Agriculture Foundation, a 501(c)(3) charitable foundation.
The Foundation's mission is to provide education and training to make farm, ranch and rural life safer and healthier for
children and their communities.
Novus issued a Healthy Lifestyle Challenge Grant, matching up to $110,000 in contributions, for the pilot project to
support five school-based safety and health day programs selected to receive resources that educate children about
living a healthy lifestyle. Educational lessons focus on the food pyramid, the importance of eating healthy foods and
the need to engage in physical activity. The same five communities selected during the pilot phase of the project will
also hold health and nutrition symposiums that will discuss ways of providing healthier food choices for children in
"Educating young individuals, and their parents, about leading healthy lifestyles is the first step in the fight to reduce childhood obesity. As children grow mentally and physically, it is important that they have access to knowledge and resources that will help them develop healthy eating and lifestyle habits at an early age. From improving access to healthy food choices to getting children more physically active, we each have a responsibility to combat this growing epidemic."
Novus President and CEO
Teaching Kids Where Food Comes From
The Novus Sales Division in the U.S. sponsors
participation in Provider Pals® for the fifth graders at Tri
County Intermediate School, in Wolcott, Indiana. Provider
Pals is a non-profit organization that helps children learn
where their food and other resources come from by
establishing a pen-pal relationship with a real producer
(rancher, farmer, logger, commercial fisherman, etc.). The
children have access to the Provider Pals website for a
full year, interact with their provider monthly, and then
meet their provider in person during a school visit. The
concept behind the program is that children who are
raised in urban environments will know where their food
comes from and understand how agricultural resources
are managed. For more information about Provider Pals,
Supporting Economic Growth in Haiti
Throughout 2011, Novus was instrumental in a capital
campaign to raise $3,000,000 that would allow Meds
& Food for Kids (MFK) to complete construction of a
factory in Haiti. This factory will provide jobs and support
for 1,000 Haitian peanut farmers. By meeting the
standards of large-scale production of international aid
organizations that purchase and distribute the treatment
products, the factory will become financially selfsustaining
by 2015. A ribbon cutting ceremony will mark
the opening of the factory in 2012.
Partnering to Advance Agribusiness in Africa
In February 2011, Novus partnered in the launch of two
major agribusiness development programs designed
to enhance sustainable food security in Africa and overcome the barriers to economic investment in the
continent's agribusiness sector. The programs are
sponsored by the Corporate Council on Africa and the
National 4-H Council.
The Agribusiness Working Group of the Corporate
Council on Africa launched 'It's Time For Agribusiness
in Africa: Are You Being Left Behind?' with a program
featuring industry leaders, federal government officials
and African trade experts. Novus participated in a
private sector panel at the event discussing innovation
and technology transfer in the agricultural value chain.
The National 4-H Council, the USDA's National Institute
for Food and Agriculture (NIFA), Cooperative Extension,
and private sector partners launched 'Exploring the
Potential of a Global 4-H.' The program links programs
in the United States with others around the world and
develops a global network that employs the 4-H model
to create sustainable livelihoods and improve economic
security for young people. Novus participated in
this launch and committed to ongoing support for
Collaborating with a Customer for Food Security in Africa
Although best known as a leading dairy company, Land
O'Lakes, Inc. also is the third-largest seed company
in the U.S., a leading distributor of crop protection
products, the largest livestock feed manufacturer in
North America, and the second largest farmer-owned
cooperative in the U.S. In 2011, Land O'Lakes launched
an initiative to boost agricultural productivity in Kenya as
a response to the food crisis prevalent in that country.
The program involved assisting farmers in the use of
seeds, chemical fertilizer management, crop protection
and livestock management. Land O'Lakes partnered
with private sector partner companies which donated
inputs and in-kind services to establish "Jibu Plot"
sites as pilot systems for learning sound, sustainable
farming practices and demonstrating new technologies
alongside traditional practices. Novus was proud to
partner with this program with a focus on Improving
Animal Nutrition to raise farmers' awareness about well
balanced, nutritious diets for cattle, sheep, goats and
poultry to increase milk, meat and egg yields.
More Novus Valued Community Partnerships and Memberships
Novus continues to work with a range of partnerships which have been established in previous years and continues
to make a contribution to sustainable development in local communities around the world. These include: Heifer
International, The World Agricultural Forum, Med and Food for Kids, SAI Platform, Missouri Colleges Fund, Saint Louis
Zoo, Missouri Botanical Garden, Vitamin Angels and more.
In addition, Novus maintains membership in a wide range of associations and in some cases, maintains a seat on the
board. Novus maintains membership in a wide range of trade and industry associations in several countries, engaging
in dialog, supporting industry and sector development and helping to develop industry-wide approaches for the benefit
of all. In some cases, Novus managers hold voluntary board positions in these associations. For a representative list of
over 170 trade and industry associations that Novus engages with, see the Novus 2010 Sustainability Report.
Employees Volunteer and Donate to Support our Communities
The Novus Art Walk and the Arts & Education Council:Novus is a generous contributor to the St. Louis
Arts and Education Council (AEC). Employees increased
their giving to the 2011 AEC Annual Giving Campaign
in 2011 and a total donation, including the matching gift
by Novus, amounted to $7,700. At the conclusion of the
campaign, nearly 400 guests joined us for the third annual
Novus Art Walk to enjoy food, drink, live music and the
work of more than 30 artists and arts organizations.
Continued Support for United Way and the
St. Louis Area Food Bank: Novus has been a proud
supporter of United Way for many years. Employees went
above and beyond for our 2011 United Way Annual Giving
Campaign. In 2011, a total donation to United Way of
$137,635 (including the Novus match) was made. As part
of our campaign, Novus employees volunteered their time
to package food at the St. Louis Area Food Bank, where
the team packaged over 15,000 meals for the hungry.
In addition, Novus donated $10,508 to the St. Louis
Area Food Bank, following a food drive supported by
250 employees who collected more than $5,000 in cash
and over 4,000 pounds of non-perishable food. Novus
matched the employees' cash donation.
Michael Whitmer, Global Poultry Marketing Manager, and other Novus employees package food at the St. Louis Area Food Bank
World Food Day: World Food Day is a worldwide
event designed to increase awareness, understanding
and informed, year-around action to alleviate hunger.
It is observed each October 16th in recognition of the
founding of the UN Food and Agriculture Organization
(FAO) in 1945. In 2011, Novus employees joined more
than 3,000 volunteers at the Danforth Plant Science
Center for the center's second annual World Food
Day Commemoration. Over the course of two days,
the center prepared 523,000 meals for malnourished
people living in sub-Saharan Africa. Volunteers converted
thousands of pounds of Missouri rice, soy protein, dried
vegetables and vitamins into meal packages for a small
community in crisis in Africa.
9/11 Day of Service and Rememberance Project.
9/11 Day of Service and Remembrance
Project: 2011 marked the 10th anniversary of the
9/11 attacks, a moment that through tragedy brought
together cultures, bridged differences and united
citizens of goodwill around the world in a spirit of unity
and commitment. In collaboration with the United Way,
Novus employees participated in a 9/11 Day of Service
and Remembrance Project. Fifteen volunteers worked
with refugees at the International Institute's Global Farm
to harvest for the Saturday market, plant fall crops and
prepare for the coming season. For more information on
the Global Farms, visit: www.iistl.org/globalfarm.html.
Supporting Disaster Relief Efforts around the World
Solidarity with our Friends in Japan: In March 2011, the most powerful earthquake ever to hit Japan triggered a powerful tsunami and widespread devastation in North Eastern Japan, killing over 15,000 people, injuring close to 30,000 and destroying or partially destroying close to one million buildings. The total estimated cost for this disaster, according to the World Bank, was over $230 billion. Novus supported
our friends and colleagues in Japan by partnering with our parent company, Mitsui & Co. (USA), Inc., on a special and unlimited dollar-for-dollar matching campaign in support of disaster relief efforts, raising a total of over $30,000.
Supporting our Community in Joplin: In May 2011, the third tornado to strike Joplin since 1971 hit
the city causing widespread devastation and ranking as one of Missouri's deadliest tornadoes. One hundred and
sixty people died, over 900 were injured and many were
left without basic utilities for many days. The tornado
caused damage up to an estimated value of $3 billion.
Joplin, a city in southwest Missouri, is close to the
manufacturing facility of ESM Technologies, a Stratum
Nutrition company and part of the Novus community.
ESM immediately engaged employees in a volunteer
day in Joplin to help rebuild the community.
Helping our Colleagues in Thailand: In mid-2011, heavy monsoon rains drenched Southeast Asia,
causing mudslides and widespread flooding along
the Mekong River. Parts of Thailand experienced the
worst floods in half a century, as water inundated
villages, farms and factories. Over eight million people in
Thailand were affected by the flooding, and economic
losses were massive. In the Novus Thailand office,
which employs 33 people, all hands were on deck to
help out in this difficult time. Despite transportation
difficulties, and the option for staff to work from home,
all came to the office to ensure customer needs were
met, as far as circumstances allowed. Logistics and
Sales staff made arrangements to relocate products to
maintain supply, even when roads were flooded. When
the work day ended for Novus employees, many went
on to volunteer, filling sandbags, pumping water and
delivering relief to others in need. Novus staff purchased
eggs and water and supplied these in the areas that
were short of food and water. All staff tirelessly gave
time, money and energy to help others, even though
they were also victims of the floods.