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Novus International
About Novus
Part: 01
Part: 02
Part: 03
About this Report
Part: 04

Why is More, Nutritious Protein a Sustainability Focus?

According to the Food and Agriculture Organization, an expanded world population will consume two-thirds more animal protein than it does today, bringing new strains to bear on the planet’s natural resources. Meat consumption is projected to grow by 73% and dairy consumption will grow by 58% over current levels by 2050. 

At the same time, rising disposable income and economic growth, especially in emerging economies, are opening up the possibility of more animal protein consumption than at any other time in our global history. Poultry, beef, pork, fish, dairy foods and eggs are the building blocks of a nutritious diet and the focus of all of Novus’s work in sustainable, productive agriculture. Even with the growing trend toward non-animal proteins, which will continue to play an important role in supporting global food security, by far the most accessible and dependable option to ensure nutritious food for seven billion people will be increased availability of high-quality animal proteins. Novus works to make the entire “lab to fork” supply chain more sustainable, addressing animal health and meat quality as well as delivering an overall increase in output for farmers around the world. This section focuses on the way Novus applies collaboration in working with a wide community of customers in all continents to increase availability of proteins around the globe.

Thailand Eggs Painted

Embracing Eggs Around the World

In 2011, Novus continued its tradition of supporting World Egg Day, a campaign developed by the International Egg Commission to promote the consumption of eggs. World Egg day takes place every second Friday in October each year in order to raise awareness for this low-cost, highly available, high-nutrition super-food. Watch out for World Egg Day on October 12, 2012!

Novus believes that eggs are truly amazing. Eggs are one of the most nutritious and economical foods to produce and purchase and can be used to help fight hunger, malnutrition and starvation. No other protein offers so many health benefits at such a low cost to consumers and to the environment. No other protein is accepted so readily in virtually every culture. While egg producers work hard to feed more people more efficiently, Novus keeps pace with the resources and nutritional solutions they need to meet this challenge. We consider it a privilege to support sustainable delivery of this critical protein while educating the world on what's good about eggs. Novus has taken on the responsibility along with egg producers around the world of promoting egg nutrition to consumers everywhere through World Egg Day.

Good Nutrition

Eggs are an affordable, nutrient-packed food that delivers real health benefits to people of all ages. In only 75 calories, one large egg provides six grams of highquality protein and at least 13 essential vitamins and minerals, including iron, riboflavin and vitamins B12, D and E. Two-thirds of the fat in eggs is the healthy, unsaturated variety that helps our bodies use nutrients like vitamin A,D, E and K. Eggs are an excellent source of choline, an essential nutrient that promotes fetal brain development and helps prevent birth defects. Eggs also naturally contain folate, another birth defect preventing mineral. It’s no wonder eggs are considered an original super food and are eaten in countless preparations in every corner of the world.

For more information on World Egg Day, see www.EggTruth.com.

Sustainable Protein

Eggs are already one of the world’s most sustainable protein sources. The production of ten dozen eggs, which yields about one kilogram of protein, requires as little as 42 square meters of land and emits fewer greenhouse gases than other types of food production. Egg production facilities further enhance efficiency by making use of land that is not otherwise fertile for crops, recycling manure to enrich soil and protecting water quality by striving for zero waste discharge. They also use water very efficiently, as laying hens are estimated to drink just four kilograms of water per dozen eggs produced (Ontario Ministry of Agriculture, 2011).

The egg industry is embracing the challenge of meeting world demand for more protein as the population grows and environmental considerations become more significant. The Watt Executive Guide to World Poultry Trends 2011 reports that approximately 1.2 trillion eggs were consumed worldwide in 2011, equivalent to 173 eggs per person per year. However, per capita consumption varies widely with developed economies such as Japan and the U.S. reaching consumption of 350 and 250 eggs per capita per year respectively, with much lower levels in India and African countries at below 50 eggs per capita per year. The potential of egg consumption as a sustainable source of protein in these emerging economies is therefore still very significant. Increasing egg output, however, brings additional environmental considerations, so Novus is focused on supporting the egg industry with nutrition solutions that enhance environmentally-favorable productivity. Feed in the poultry industry accounts for 80% of energy usage, 76% of greenhouse gas emissions and 92% of the industry carbon footprint, as documented in a whitepaper produced by Novus entitled “The Egg’s Global Footprint” by Dr. Giovanni Gasperoni and Erik Dahl (available on the Novus website: www.novusint.com). Novus’s creative, innovative, cost and energy-efficient solutions support global food security through increased egg availability and accessibility.

Novus World Egg Day in 2011

Novus continued its support of World Egg Day in 2011 in Africa with events in Kenya, Uganda and Zambia and in the United States, and expanded efforts to Nigeria, Senegal, Thailand, Taiwan and Brazil. Activities included:

Novus World Egg Day in Kenya: Novus sponsored an exhibition that attracted over 3,500 attendees, at which the positive health benefits of eggs were highlighted.

Novus World Egg Day in Uganda: A band procession marched through the capital city of Kampala to the site of an Egg Day Seminar. Novus also donated 100 trays of eggs to local schools to promote healthy eating among the children.

Novus World Egg Day in Zambia: An event was held at the Lusaka City fairgrounds where about 900 local farmers, schoolchildren and local community members heard from prominent industry spokespersons.

Novus World Egg Day in China: The Novus China marketing team planned events and presentations at primary schools in Kashi, Xinjiang.

Novus World Egg Day in Thailand: Novus presented a cash donation and 2,000 eggs to the local Red Cross in support of flood relief efforts. The Novus Thai team also organized educational presentations, children's games as well as egg painting.

Novus World Egg Day in Taiwan: Novus partnered with egg producers and industry leaders to celebrate eggs and educate consumers in an event themed "Quality Egg. Quality Life." Educational presentations, egg tastings and egg products were showcased.

Novus World Egg Day in Brazil: An all-out media blitz spread the good news about World Egg Day to over one million people in Brazil. Novus coordinated with schools and universities to promote egg tastings and educational opportunities.

Novus World Egg Day in the United States: Novus educated kids about egg production and nutrition at a local grade school. Students, teachers and administrators enjoyed a healthy egg breakfast during the presentation.

Children celebrating World Egg Day in Uganda

Pork — An Important Source of Protein

Pork remains the most widely eaten meat in the world today. More cost-effective routes to sustainable pork are required to contribute to improved global food security. Novus offers several solutions to producers around the world to enhance safe, efficient pork production while using feed systems which are good for the animal and good for the environment.

Increasing Pork Productivity in China

In Southern China, a recurring issue of the appearance of yellow fat in pigs close to time-to-market was causing major losses, as yellow fat is not appealing to consumers and producers were forced to dispose of pig carcasses showing such symptoms or sell the meat at significantly lower prices. Following significant work with customers in the region by the Novus team, the R&D group considering the issue came to the conclusion that the yellowing of the fat tissue was likely caused by oxidative stress. Oxidative stress can be the result of poor quality feed ingredients, such as oxidized fat, rice bran and other nutrient imbalances. Often, vitamin E is added to pig diets to prevent oxidation, but in this case, trials showed that the yellow fat disease was not successfully eliminated. In order to help customers understand this phenomenon, Novus developed an animal model to demonstrate that yellow fat is oxidationrelated and to show how this could be eliminated. Further trials indicated that Novus's antioxidant supplement totally prevented the yellow fat symptoms. Solving this problem was significant in supporting pork production output with an affordable solution for producers.

Increasing Pork Availability in Mexico

Piglets are, contrary to popular opinion, rather discerning in their dietary requirements and raising piglets to meet the needs of different market segments can present a challenge for growers. Optimum diets for piglets are developed using science and technology and require differential degrees of modification to meet performance expectations. A Novus customer, Previtep in Mexico, saw the opportunity to expand the company's reach through the development of improved diets for piglets that would promote stronger growth throughout the life of the pig, and therefore enable farmers to compete in different food markets. Previtep is a commercial feed and premix company that operates in the poultry, swine, aqua and companion animal markets.

Novus technical personnel worked with Previtep to understand the precise requirements of the customer and develop value-added piglet diet premixes to enhance local farming outputs.

In addition, Previtep operates a mobile lab that carries out a range of tests to detect sickness in pigs as well as the presence of potential mycotoxins (toxins that can be produced by molds) in feedstuffs. The results of these tests provide better service to customers and also allow science-supported adjustments in formulations if necessary, resulting in customization of premixes and feeds. Novus supports Previtep's work in analyzing customer data and developing appropriate technical solutions.

Advancing Protein Availability through Aquaculture

Novus Aqua Logo

Fish is a major contributor to food security throughout the world and over one billion people rely on fish as their main source of protein. Aquaculture makes a strong contribution to the overall availability of high-quality fish protein and the aquaculture industry has become a $100+ billion market. Novus has recognized the potential of aquaculture to support feeding the world affordable, wholesome food and focuses a major part of its development strategy in advancing innovative solutions for aquaculture. Novus's strategy is three-fold: first, assist the industry in optimizing raw materials for feed in aquaculture systems; second, use innovative solutions to assist in feed cost reductions; and third, support health through nutrition with innovative solutions at aquaculture farms and integrators supported by more functional feed products and creating awareness for sustainable practices.

Investing in R&D for Sustainable Aquaculture

Novus maintains a productive collaboration with Nong Lam University in Ho Chi Minh City, Vietnam, through the Novus Aqua Research Center (NARC). Established in 2008, NARC's main goals, like Novus's state-of-the-art center of excellence for Novus Aqua worldwide, are to conduct research for the development of innovative science-based products and to be an aquaculture resource center through its interactions with industry stakeholders. NARC, the only dedicated aquaculture research center in the region, is staffed with four scientists and four technicians who are committed to sustainable aquaculture and has a dedicated R&D budget of close to $2 million annually.

In 2011, NARC has progressed over 25 individual projects and maintained over 45 individual collaborations in 15 countries around the world to advance aquaculture innovation. New product developments, such as the development of alternatives to antibiotics for disease management, are at the forefront of Novus research in this field. In addition, Novus plays a major role in the development of awareness in the industry through addressing forums such as the World Agriculture Society, the Biomarine Business Convention and many more. The Novus Aqua team also conducts seminars and awareness sessions for many of Novus's customers' technical and marketing teams.

Breakthrough in Aquaculture with Prebiotics

previda logo

In 2011, Novus became a global distributor for PREVIDA®, a unique prebiotic feed ingredient comprised of an all-natural extract that promotes intestinal health and contributes to increased survival, productivity and yield for a variety of aquatic and other animal species. Prebiotics work by stimulating the development of positive bacteria (or in some cases, inhibiting negative bacteria). PREVIDA contains a high level of soluble dietary fiber in the form of specific oligosaccharides which have been shown to provide compelling digestive health benefits for fish and related species. This is a unique, environmentally-friendly solution because it is a byproduct stream of particle board manufacturing — the process uses stream extraction resulting in liquid wood sugars (oligosaccharides) that are processed into a powered product as a renewable resource. All wood is contract-grown for the purpose of building this product and therefore demonstrates a fully sustainable approach. PREVIDA has been the subject of several field trials which have shown favorable results in the immune response systems of shrimp and positive results in weight gain of sea-bass and more. PREVIDA also contributes to making aquaculture more cost-effective and more reliable with more sustainable output, helping to meet the world's growing food needs.

salmon famr

Supporting Healthy Productivity in the Chilean Salmon Industry

The Chilean salmon industry is the second largest producer of salmon worldwide after Norway, with annual production of 385,366 tons. During its history, this industry has faced many challenges from the point of view of productivity as well as from a health standpoint. Health challenges led the salmon industry to use a range of products as antiparasitic drugs and antibiotics which helped to reduce heavy losses. Today the industry has taken a commitment which has been aimed at reducing the use of antibiotics. Already in 2011, the Chilean salmon industry used 50% less antibiotics than in the year 2007.

Today, Novus Aquaculture is focused on supporting this strategy, working with two leading major food producers worldwide to improve antibiotic reduction programs. Novus works on this area through a product line of prebiotics, essential oils, organic acids and organic trace minerals that supports antibiotic reduction programs in the fish and aquaculture industry.

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